LOOP - a fashion film with Faroukjames


It has been long on our list of plans to experiment with kids fashion films and story ideas and we were delighted when an opportunity arose to shoot with Faroukjames. We wrote a concept only for him, based on his look and character and were absolutely thrilled on the day of the shoot to see it all come alive: Farouk is as sweet, funny, lively, and creative as he seems on his Instagram feed.

LOOP is a visual story of a journey that becomes a circle: a forever adventure. Every scene introduces a new outfit and new mood to it, thanks to the fab styling by badmotherblogger, who used AW19 Stella McCartney Kids, and Hugo Loves Tiki, mixed with Mum of Six, and AI Riders to convey this feel of freedom and playfulness. It really can be challenging sometimes to style boys, but we’re very pleased with this selection of unique and fun outfits. Monster jumper in the woods, how cool is that? And long coat for the long wander. Such a great match.

See below an outtake from our storyboard (and some photos from later on)! I just love comparing this initial drawing to the final edit of the film! It was great fun planning, shooting, and editing it all! Even did some location scouting with marking roads and fields on the map.

Tekla Szocs