PITTI BIMBO 89 - FLORENCE, ITALY

The world of childrenswear met in Florence for the 89th edition of Pitti Bimbo: a complete overview of children’s fashions, and an extraordinary platform for presenting the new lifestyle trends for kids.

See our report from the runways on Harper’s Bazaar Brasil - Bazaar Kids.

This was our first visit to Pitti Bimbo, and while we’ve seen photos and reports of it before, and had an idea of how monumental it is, the real thing was just beyond expectation. We were absolutely taken by everything at the show: the kids’ catwalks, the selection of brands, the venue, the set designs, the activities, the organisers, all the lovely people we met, and of course, by Florence itself.

 

The venue, Fortezza da Basso, is a fort inserted in the fourteenth century walls of Florence. With its pavilions, showrooms, halls and arenas, indoor and outdoor spaces, curious steps and windy red carpet paths it comfortably hosted the over 10.000 visitors and made the discovery of the brands almost an adventure.

Dedicated to kidswear and children’s lifestyles the participating brands brought innovation and creativity both in designs and manufacturing. Sustainability and slow fashion were a regularly returning theme this year. It’s difficult to choose only a few to mention out of hundreds of kids fashion brands, but some we really liked were: Apocalypto Kids, Pero, Monnalisa, TucTuc, Tia Cibani Kids.